Search Engine Optimisation – SEO

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Search Engine Optimisation Services

Here at Laser SEO our Search Engine Optimisation (SEO) services are exceptional value to every client we agree to work with. We asses each and every client on a unique case by case basis to fully understand your business goals, needs and budgets, this way we can fully tailor our SEO services to best fit your digital & search marketing requirements.

We know there is simply no one size fits all rule when it comes to SEO, as there are many things to consider – here are just a few:

  • The market in which you operate
  • What your competitors are doing
  • Your products or services
  • Whether you are a local, national or international business
  • Your existing website

We don’t just have a few pricing tiers and offer an exact set of actions taken for that specific budget, like a lot of other companies still do today.

We understand that each client is different and that what works well for one client isn’t necessarily going to work well for another… We don’t simply try and shoe horn you into a generic service which isn’t the right fit for your business.

If you are a small business looking for local customers you should probably jump on over to our Local SEO Services page once you’ve had a read through our MO and methodology’s

Get in touch with us today for a free initial consultation and evaluation. We can then work with you to provide a bespoke quote and service that fits your needs and budget.

We have a deep understanding of past and current SEO best practices which ensure stable and long term rankings for your website.

How We Work

We most definitely don’t cut corners, occasionally this can be rationalised as short term pain for long term gain – You may need to make a number of changes to your websites’ on and off page optimisation and may not necessarily see the results immediately. We can however find some fixes that can provide great results relatively quickly!

Analysis of your website

We start by analysing your website for any obvious onsite quick fixes that can make a real difference in a relatively short space of time, some of this low hanging fruit can sometimes be overlooked when you are to close to see it. After thoroughly auditing the on page factors of your website, we will then analyse your existing link profile (the back links pointing to your website) to weed out any unwanted links which could actually be toxic to your websites current rankings, we can then prune away any negative factors.

We also conduct in depth keyword research to ensure you are targeting and ranking for the most relevant and profitable traffic in your niche.

Competitor Analysis

We also conduct detailed competitor analysis to see who your main competitors are for particular topics, products & services and search terms, we can then look to identify why they maybe ranking well for particular terms. We can then sometimes use this data to emulate, build and improve upon their strategy’s and surpass them in many cases. These are just a few of the obvious first steps we take when working with a new client. We are happy to share other strategies that we use with each client on a case by case basis during our initial consultations.

SEO Complexity

Search engine optimisation (SEO) has become an extremely complex methodology over the years and continues to increase in complexity all the time. There are now so many facets that you need to understand to be effective in SEO that it is often best to outsource this work, to a company that fully understand how to manage the risks that different types of SEO techniques can pose to your business. Laser SEO know what works and what is permitted within Google’s web master guidelines (white hat).

We do not use any short term tactics which may give you great results for a short period of time before falling foul of some of Google’s algorithms and landing your site with a penalty. This can have a very negative, long term affect on your businesses and in some cases even be a critical mistake which could take over a year for the website to recover from.

Beware of the Black Hatters

Unfortunately there are still some fly by night SEO company’s out there, which only look at the short term using black hat tactics for almost instant short term results (black hat SEO) and then leave their clients high and dry the minute a penalty hits. See a brief list of tips to avoid companies like these below:


Four things to consider when looking for an SEO provider:

  1. Beware of companies offering guaranteed results in a very short space of time.
  2. Make sure you understand the strategies a prospective provider is going to use, and that they are happy to answer any questions you may have.
  3. Contact prospective SEO Companies more than once, so you know you are able to get in touch with them easily and when you need them.
  4. Ensure you can verify they have a proven track record of ranking clients websites for long term results.

Here at Laser SEO our clients success and longevity is our core focus. We look to build long term relationships with each and every customer. We only use ethical (white hat) tactics to rank your business for long term success. Get in touch today for a free consultation and quote.